Montana Office of Tourism
2012 Montana Governor's Conference
on Tourism and Recreation
2012 Montana Governor’s Conference on Tourism and Recreation
Dates: April 11-13, 2012
Location: Best Western Heritage Inn, 1700 Fox Farm Road, Great Falls, MT 59404, 406-761-1900, 1-800-548-8256, heritageinn@bwheritageinn.com, www.bestwestern.com/prop_27029
Conference Archives
Below are the presentations from the 2012 Conference followed by those from previous years.
2012 Conference Presentations
Open Video for 2012 MT Tourism Conference (coming)
Produced by MercuryCSC
Tourism Infrastructure Investment Program Grant Application Training Workshop
Host: Victor Bjornberg, MT Office of Tourism Development & Education Program
Outlook 2012 – Travel and Tourism
Presenter: Dr. Suzanne Cook, Senior Advisor, U.S. Travel Association, Washington, D.C.
Building Your Brand One Story at a Time – Strategic Storytelling
Presenter: Bill Baker, BBandCo, Vancouver, BC
Putting TripAdvisor to Work for You
Presenter: Meredith Dillon, Midwest DMO Sales Manager, TripAdvisor
Social Media Beginner Training
Presenter: John Hope-Johnstone, HPR Social Media, Corvallis, OR
Social Media Intermediate Training
Presenter: John Hope-Johnstone, HPR Social Media, Corvallis, OR
Social Media Advanced Training
Presenters: John Hope-Johnstone, HPR Social Media, Corvallis, OR; Donnie Clapp, Community Manager, MercuryCSC, Bozeman, MT; Jan Stoddard, West Yellowstone Chamber of Commerce, West Yellowstone, MT; Tia Troy, Public Relations and Communication Manager, Glacier Country, Missoula, MT; Sarah Lawlor, Public Information Officer, and Thurston Elfstrom, Sr. Interactive Manager, MT Office of Tourism, Helena, MT
MT Travel Trends and Tools
Presenters: Norma Nickerson, Director; Christine Oschell, Assistant Director; Kara Grau, Assistant Director of Economic Analysis, Institute for Tourism & Recreation Research (ITRR), Missoula, MT
Be A Champion for Montana’s Tourism Industry
Presenter: Mary Paoli, Voices of Montana Tourism PR Manager, Bozeman, MT;
Building Teams - Developing Relationships
Presenter: Mark Willmarth, Vision West, Inc. Consulting, Great Falls, MT
Sustainable Tourism Workshop
Presenters: Randy Gravatt, Grizzly & Wolf Discovery Center, West Yellowstone, MT; Lora Burrowes and Doug Mulvaney, Kampgrounds of America, Billings, MT; Jeff Schmidt, Red Lodge Mountain, Red Lodge, MT; Heather Higinbotham, Yellowstone Business Partnership, Bozeman, MT
Coming Together to Expand Montana’s Tourism Story
Presenters: Maclaren Latta, Director of Account Services, MercuryCSC, Bozeman, MT; Pam Gosink, Marketing Program Manager, MT Office of Tourism, Helena, MT
2012 American Indian Alaska Native Tourism Association (AIANTA) Conference MT Preview
Presenters: Ed Hall, AIANTA Board Member/BIA Transportation Specialist, Washington, D.C.; Jackie Yellowtail, Apsaalooke Nations Tourism Director/AIANTA Board Member, Crow Agency, MT; Ed DesRosier, Sun Tours/AIANTA member, East Glacier, MT
Brand USA, Inc. and the United States of Awesome Possibilities
Presenter: Diane Shober, Director, Wyoming Office of Tourism, Cheyenne, WY
RMI Update: Latest in MT’s International Tourism Efforts
Presenters: Mathias Jung, Rocky Mountain International (RMI), Cheyenne, WY; Marlee Iverson, Travel Trade Manager, MT Office of Tourism, Helena, MT
Montana Grown Luncheon Presentations:
Jeri Duran, Administrator, MT Office of Tourism
Katy Peterson, Thurston Elfstrom & Pam Gosink, MT Office of Tourism
2011 Conference Presentations
Sustainable Tourism – Responsible Purchasing Workshop
Presenters: Heather Higinbotham, Sustainability Program Manager, Yellowstone Business Partnership, Bozeman, MT; Beth Pratt, Director of Environmental Affairs, Xanterra Parks and Resort - Yellowstone, Yellowstone National Park, WY; Deb Friedel, Director of Sustainability, Delaware North Companies Parks and Resorts, Bozeman, MT.
Small Business Marketing Workshop
Presenters: Leesa Nopper, B2B Program, MT Department of Commerce, Bozeman, MT; Lonie Stimac, Senior Marketing Officer, MT Department of Commerce, Helena, MT
Opening Video for Conference: MT’s A Special Place With Special People
2011 Montana Governor's Conference from Montana Office of Tourism on Vimeo.
2011 Travel & Tourism Trends – The Long & Winding Road
Presenter: David Sheatsley, Director of Marketing Research, U.S. Travel Association, Washington, D.C.
Montana Brand and You
Presenter: Judy Randall, Randall Travel Marketing, Mooresville, NC
Make Every Season Pay
Presenter: Judy Randall, Randall Travel Marketing, Mooresville, NC
Directions and Challenges in Montana’s Tourism & Recreation Industry - ITRR
Presenters: Norma Nickerson, Director, Christine Oschell, Assistant Director, Institute for Tourism & Recreation Research, University of Montana, Missoula, MT
Social Media 101 - Intro to Social Media as a Communications Tool
Social Media 102 - Developing an Effective Social Media Strategy
Secrets to Successful Social Media – Abridged Version Book
Social Media White Paper
Presenter: John Hope-Johnstone, HPR Social Media, Corvallis, OR
Social Media – Advanced Track
Presenter: Troy Thompson, Travel 2.0 Consulting, Boulder, CO
How Do I Get There From Here? Wayfinding White Paper
Presenter: Vicky Soderberg, Cygnet Strategies, East Helena, MT
Montana Tourism Trails Update:
Top Ten Scenic Drives of the Northern Rockies
Top Ten Scenic Drives Handout
Presenter: Anna Holden, Project Coordinator, Top Ten Scenic Drives of the Northern Rockies, White Bird, ID
Montana Indian Country Tourism Opportunities:
Confederated Salish & Kootenai Tribes, Flathead Reservation
Presenter: Sheila Matt, S&K Gaming, LLC and Best Western KwaTakNuk Resort, Confederated Salish & Kootenai Tribes.
Fort Peck Reservation
Presenters: Roxann Bighorn, Vice Chair, Tribal Executive Board, and Helen Bighorn, Tribal Program Staff, Fort Peck Assiniboine and Sioux Tribes
Cheyenne Trailriders, Northern Cheyenne Reservation:
Presenters: Zane & Sandy Spang, Cheyenne Trailriders, Ashland, MT
Further Understanding of Geotourism
Presenter: Jonathan Tourtellot, Founding Director, Center for Sustainable Destinations, and National Geographic Society Fellow, Washington, D.C.
International Tourism Update
Presenter: Mei Mei Wang, Asia Pacific Trade Office, MT Department of Commerce, Taipei, Taiwan
Montana Grown Luncheon & Exhibitor Giveaway
MT Office of Tourism Media Campaigns & Results
Ski Montana 2011 from Montana Office of Tourism on Vimeo.
Get Lost Montana - Philipsburg from Montana Office of Tourism on Vimeo.
Montana Stories - Kevin Connolly from Montana Office of Tourism on Vimeo.
Presenter: Katy Peterson, Consumer Marketing Manager, MT Office of Tourism
2010 Presentations
Montana’s Visitors: Who’s Coming, What’s Changed?
Presenters: Norma Nickerson, Ph.D., Director, and Kara Grau, M.S., Research Associate, Institute for Tourism and Recreation Research, University of Montana, Missoula, MT
2009 MT Summer Visitor Survey Presentation
MT Geotraveler Survey Presentation
Montana Indian Country Cultural Tourism Opportunities
Moderator: Dale Old Horn, Apsaalooke Nation, Crow Agency, MT; Presenters: Ed DesRosier, Going to the Sun Tours, East Glacier, MT; Darrell Norman, Lodgepole Gallery & Tipi Village, Browning, MT; George “Chub” Snell, Fort Belknap Indian Community, Harlem, MT; Jodi Running Fisher, Blackfeet Tourism Program and Montana Tribal Tourism Alliance, Browning, MT
Seven Lodges – Montana Tribal Tourism Handbook
Darrell Norman’s Lodgepole Gallery & Tipi Village Presentation
Partnering for Profit in International Markets
Presenter: Gary Schluter, Rocky Mountain Holiday Tours, Fort Collins, CO
2010 Tourism Outlook & Travel Trends
Sponsor: The New Yorker Magazine
Presenter: David Sheatsley, Director of Marketing Research, US Travel Association, Washington, DC
Guest Ranch Operators International Market Seminar - Presenter: Gary Schluter, Rocky Mountain Holiday Tours, Fort Collins, CO
Montana Grown Luncheon – Montana, National Folks Festival & Crown of the Continent Video Presentations:
:
Experiencing Authenticity in Montana, Jim Gilmore, Strategic Horizons LLP, Aurora, OH
Presentation Materials:
Further Adventures in Authentic Experience, Jim Gilmore, Strategic Horizons LLP, Aurora, OH
Presentation Materials:
Geotourists, Visitors to Indian Country, and Outlook ’09: What it means for Montana Tourism, Institute for Tourism & Recreation Research, UM, Missoula, MT
Presentation Materials:
Sustainable Tourism, Green Montana Panel Presentation
Presentation Materials:
- MIM Retail Store, Lonie Stimac, Shari Hunter-Brownlee, Made in Montana, MT Dept. of Commerce, Helena, MT
- WSE Accessing Montana Grown Foods, Lill Erickson, Western Sustainability Exchange, Livingston, MT
- YBP UnCommon Sense Program, Heather Burdette, Yellowstone Business Partnership, Bozeman, MT
- Madison Arm Resort Presentation and Text Summary, Jack Clarkson, Madison Arm Resort, West Yellowstone, MT
Montana Brand Initiative Update, Angela Wong, Brand Manager, Travel Montana, MT Dept. of Commerce, Helena, MT
Presentation Materials:
First timers who are now repeat visitors, Glacier NP visitors, and Outlook ’09: What it means for Montana, Institute for Tourism & Recreation Research, UM, Missoula, MT
Presentation Materials:
The Essential Geotraveler, Presenter: Alexis Sanford, Spot Inquiry, Austin, TX
Presentation Materials:
Blogs, podcasts, Facebook oh my! Social Media seems to be everywhere! What’s a Marketer to do? Susan Sweeney, The e-Business Expert, Waverly, Nova Scotia
Presentation Materials:
How to Hook a Travel Writer Presenter: Steve Jermanok, travel writer, Boston, MA
Presentation Materials:
Montana Celebrations! Glacier Park Centennial 2010; Seven Lodges: Visitors Guide to Montana’s Indian Country; 2009 National Folk Festival Preview Panel Presentation
Presentation Materials:
- Glacier National Park Centennial Presentation & Centennial Basics, Kass Hardy, Centennial Coordinator, Glacier Park, MT;
- MTTA Seven Lodges: Montana Tribal Tourism Handbook Guide & Cover, Jackie Yellowtail, Coordinator, Montana Tribal Tourism Alliance, Crow Agency, MT;
- National Folk Festival Video, George Everett, Mainstreet Uptown Butte/National Folk Festival, Butte MT.
Big Sky on the Big Screen: 100 years of Filming in MT Sten Iversen, Montana Film Office, Helena, MT
Presentation Materials:
Greater Yellowstone Geotourism Mapguide/Website Launch Jim Dion, Center for Sustainable Destinations, National Geographic Society, Washington, D.C., Cyndy Andrus, Greater Yellowstone Geotourism Council Member, Bozeman, MT; Barb Cestero, MT Project Coordinator, Greater Yellowstone Coalition, Bozeman, MT
Presentation Materials:
2008 Montana Governor’s Conference Presentations
Top Trends in Travel and Tourism & How They Relate to
Montana’s Focus on Finding Our Niche – Keeping Our
Character; Presenter: Judy Randall, Randall Travel Marketing,
Inc. (feature presentation)
Geotourism: The Concept, The Crown, and The Next
Steps; Presenters: Jim Dion, National Geographic Society, Steve
Thompson, National Parks Conservation Association Crown of
the Continent Coordinator. (feature session)
MT Branding Initiative; Presenters: Mike Bento, Michael Bento
Marketing and Communications, Kevin Schulman, primegroup.
(feature presentation)
No Child Left Inside – the Children & Nature Movement;
Presenter: Dr. Cheryl Charles, Children & Nature Network.
(feature presentation)
National Parks: A Priority for Montana; A Priority for the
Nation; Presenters: U.S. Senator Jon Tester, Montana, Bill Berg,
CoolWorks.com. (luncheon presentation)
Governor & First Lady’s Math and Science Initiative –
The Roadside Geological Markers; Presenters: First Lady
Nancy Schweitzer, Jim Lynch, Director, Montana Department of
Transportation. (luncheon presentation)
Follow the Money: Marketing Segment Approach to
Tracking & Growing Travel & Tourism; Presenter: Judy
Randall, Randall Travel Marketing, Inc. (break-out session)
Greening of Yellowstone (& Montana Tourism);
Presenters: Jim Evanoff, National Park Service, Yellowstone
National Park, Beth Pratt, Xanterra Parks & Resorts, Debbie
Friedel, Delaware North Companies, Jan Brown, Yellowstone
Business Partnership. (break-out session)
How to Create a TBID; Presenters: John Brewer, Billings
Chamber of Commerce/CVB, Steve Wahrlich, Yellowstone
Lodging Association. (break-out session)
MT International Markets: Japan & China; Presenters: Mei
Mei Wang, Montana-Asia Pacific Trade Office, Mako Sakaguchi,
Montana-Japan Trade Office, Pam Gosink, Overseas Marketing
Manager, Travel Montana. (break-out session)
Power & Pitfalls of Email Marketing; Presenter: Reggie
Brady, Reggie Brady Marketing Solutions. (break-out session)
Understanding Montana’s Visitors: Expectations,
Satisfaction & Trends; Presenters: Norma Nickerson,
Director, Chrissy Oschell, Interim Director, Institute for Tourism
& Recreation Research. (break-out session)
Montana Trails Showcase: National Folks Festival-Butte
& “Of Sage and Stone” Heritage Trails of SW Montana;
Julia Olin, Executive Director, National Council of Traditional Arts; Brendan McDonough, Festival Coordinator-Butte, National Folk Festival; Chere Jiusto, Executive Director, Christine Brown, Staff Historian, Montana Preservation Alliance. (break-out session)
No Child Left Inside Montana Work Session; Facilitators &
Discussion Assistants: John Keck, National Park Service MT/WY
Coordinator, Dr. Cheryl Charles, Children & Nature Network,
Ken Soderberg & Tom Baumeister, MT Fish, Wildlife & Parks,
Margaret Gorski, U.S. Forest Service Northern Region
Headquarters. (break-out session)
2006 Montana Governor’s Conference Presentations
Montana Tourism Partners Present “Tourism 101” Presenters: Travel Montana, Tourism Region and Convention & Visitor Bureau Representatives
Tourism101GovConf.ppt
NOCOSTMarketing06.doc
CusterCountry06.doc
GlacierCountry.DOC
GoldWestCountry06.doc
MissouriRiverCountry06.doc
RussellCountry06.doc
YellowstoneCountry06.doc
FCVB06.doc
Creating a Competitive Economic Advantage Through Tourism
Presenter: Ed Barlow, Creating the Future, Inc., St. Joseph, MI
Password: Montana06
CreatingAnEcAdvThruTourism06.pdf
Reflections on the White House Cultural-Heritage Tourism Summit
Presenter: Cyndy Andrus, Executive Director, Bozeman Convention & Visitors Bureau, Bozeman, MT
CyndyAndrusMonLunch.ppt
Montana Travel Industry – The Latest Facts & Figures
Presenter: Norma Nickerson, Director, UM Institute for Tourism &
Recreation Research, Missoula, MT
Travel & Recreation 2006.ppt
2006Vol11Iss1.pdf
Getting Maximum Return For Your Marketing Dollars
Presenter: Larry Mersereau, CTC, PromoPower.com, Valparaiso, IN
MersereauMAX.pdf
2006 Lewis & Clark Events: Clark on the Yellowstone; Lewis & Clark in the Rockies Bicentennial Festival; Lewis & Clark Expedition in Blackfeet Country
Presenters: Robbie Carpenter, Melody Dobson, Coordinators, Clark on the Yellowstone National Signature Event, Billings, MT; Mary Jane Charlo, The People’s Center, The Confederated Salish and Kootenai Tribes, Pablo, MT; Barb Neilan, Missoula CVB, Missoula, MT; George Heavy Runner, Planning Department, Blackfeet Tribe, Browning, MT
ClarkonYellowstone.pdf
Lewis and Clark in the Rockies.ppt
L&CInBlackfeetCtry06.ppt
Customer-Centered Salesmanship – Service That Sells
Presenter: Jeri Mae Rowley, Speaker-Trainer-Facilitator, Great Falls, MT
Service that SellsPlaybook.pdf
Montana Tribal Tourism Alliance 2006 & Beyond Strategic Plan Presentation
MTTA 5 Year Plan.pdf
MTTA2006.ppt
Seven Immutable Rules of Successful Tourism
Presenter: Roger Brooks, Destination Development, Inc., Olympia, WA
SevenImmutableRulesKeynote.pdf
Seven More Immutable Rules of Successful Tourism
Presenter: Roger Brooks, Destination Development, Inc., Olympia, WA
SevenMoreImmutableRules.pdf
Putting Montana on Your Table/Shelf: Made in Montana, Montana Food & Beverage Directory & Chefs Competition, Smithsonian “Key Ingredients” Exhibit
Presenters: Lonie Stimac, Business Resource Division, MT Dept. of Commerce, Helena, MT; Angelyn DeYoung, Marketing Officer, MT Dept. of Agriculture, Helena, MT; Mark Sherouse, Montana Committee for the Humanities, Missoula, MT
Putting Montana on Your ShelfADeYoung.ppt
KeyIngredients06.ppt
MIM.doc
Going-to-the-Sun Road and Beartooth Highway Updates for 2006
Presenters: Amy Vanderbilt, Public Affairs/Outreach, Glacier National Park, West Glacier, MT; Kim Capron, Friends of
the Beartooth All American Road, Cody, WY
AboutBAAR06.ppt
beartooth.pdf
Going_to_the_Sun_Road.ppt
Montana Trails Showcase: River’s Edge Trail – Great Falls; Helena-Great Falls Corridor of Discovery; Virginia City to Grant-Kohrs Ranch Cattle Drive
Presenters: Doug Wicks, River’s Edge Trail, Great Falls, MT; Doug Monger, Helena, MT; Laura Rotegard, Grant-Kohrs Ranch National Historic Site, Deer Lodge, MT
River's Edge Trail.ppt
VC-GrantKohrsCattleDrive.ppt
Montana’s International Marketing Program – Japan, China Market, & Europe
Presenters: Pam Gosink, Overseas Marketing Manager, Travel Montana, Helena, MT; Mako Sakaguchi, Montana Trade Office, Kumamoto, Japan; Mei Mei Wang, Montana Trade Office, Taipei, Taiwan
ChineseMarket.ppt
JapanHandouts.ppt
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