Montana Promotion Division
GOVERNOR’S CONFERENCE
ON TOURISM AND RECREATION
A historical archive of previous conference speakers' presentations.
2006 Montana Governor’s Conference on Tourism & Recreation
"Find What you Are Looking for in Montana
Montana Tourism Partners Present “Tourism 101”
Presenters: Travel Montana, Tourism Region and Convention & Visitor
Bureau Representatives
Tourism101GovConf.ppt
NOCOSTMarketing06.doc
CusterCountry06.doc
GlacierCountry.DOC
GoldWestCountry06.doc
MissouriRiverCountry06.doc
RussellCountry06.doc
YellowstoneCountry06.doc
FCVB06.doc
Creating a Competitive Economic Advantage Through Tourism
Presenter: Ed Barlow, Creating the Future, Inc., St. Joseph, MI
Password: Montana06
CreatingAnEcAdvThruTourism06.pdf
Reflections on the White House Cultural-Heritage Tourism Summit
Presenter: Cyndy Andrus, Executive Director, Bozeman Convention & Visitors
Bureau, Bozeman, MT
CyndyAndrusMonLunch.ppt
Montana Travel Industry – The Latest Facts & Figures
Presenter: Norma Nickerson, Director, UM Institute for Tourism &
Recreation Research, Missoula, MT
Travel
& Recreation 2006.ppt
2006Vol11Iss1.pdf
Getting Maximum Return For Your Marketing Dollars
Presenter: Larry Mersereau, CTC, PromoPower.com, Valparaiso, IN
MersereauMAX.pdf
2006 Lewis & Clark Events: Clark on the Yellowstone; Lewis
& Clark in the Rockies Bicentennial Festival; Lewis & Clark Expedition
in Blackfeet Country
Presenters: Robbie Carpenter, Melody Dobson, Coordinators, Clark on the
Yellowstone National Signature Event, Billings, MT; Mary Jane Charlo, The
People’s Center, The Confederated Salish and Kootenai Tribes, Pablo,
MT; Barb Neilan, Missoula CVB, Missoula, MT; George Heavy Runner, Planning
Department, Blackfeet Tribe, Browning, MT
ClarkonYellowstone.pdf
Lewis
and Clark in the Rockies.ppt
L&CInBlackfeetCtry06.ppt
Customer-Centered Salesmanship – Service That Sells
Presenter: Jeri Mae Rowley, Speaker-Trainer-Facilitator, Great Falls, MT
Service
that SellsPlaybook.pdf
Montana Tribal Tourism Alliance 2006 & Beyond Strategic Plan
Presentation
MTTA 5 Year Plan.pdf
MTTA2006.ppt
Seven Immutable Rules of Successful Tourism
Presenter: Roger Brooks, Destination Development, Inc., Olympia, WA
SevenImmutableRulesKeynote.pdf
Seven More Immutable Rules of Successful Tourism
Presenter: Roger Brooks, Destination Development, Inc., Olympia, WA
SevenMoreImmutableRules.pdf
Putting Montana on Your Table/Shelf: Made in Montana, Montana Food
& Beverage Directory & Chefs Competition, Smithsonian “Key
Ingredients” Exhibit
Presenters: Lonie Stimac, Business Resource Division, MT Dept. of Commerce,
Helena, MT; Angelyn DeYoung, Marketing Officer, MT Dept. of Agriculture,
Helena, MT; Mark Sherouse, Montana Committee for the Humanities, Missoula,
MT
Putting
Montana on Your ShelfADeYoung.ppt
KeyIngredients06.ppt
MIM.doc
Going-to-the-Sun Road and Beartooth Highway Updates for 2006
Presenters: Amy Vanderbilt, Public Affairs/Outreach, Glacier National Park,
West Glacier, MT; Kim Capron, Friends of
the Beartooth All American Road, Cody, WY
AboutBAAR06.ppt
beartooth.pdf
Going_to_the_Sun_Road.ppt
Montana Trails Showcase: River’s Edge Trail – Great
Falls; Helena-Great Falls Corridor of Discovery; Virginia City to Grant-Kohrs
Ranch Cattle Drive
Presenters: Doug Wicks, River’s Edge Trail, Great Falls, MT; Doug
Monger, Helena, MT; Laura Rotegard, Grant-Kohrs Ranch National Historic
Site, Deer Lodge, MT
River's Edge Trail.ppt
VC-GrantKohrsCattleDrive.ppt
Montana’s International Marketing Program – Japan,
China Market, & Europe
Presenters: Pam Gosink, Overseas Marketing Manager, Travel Montana, Helena,
MT; Mako Sakaguchi, Montana Trade Office, Kumamoto, Japan; Mei Mei Wang,
Montana Trade Office, Taipei, Taiwan
ChineseMarket.ppt
JapanHandouts.ppt
2005 Montana Governor’s Conference on Tourism & Recreation
“Celebrating the Montana Experience”
The 2005 Montana Governor’s Conference on Tourism & Recreation Speaker Presentations provided to us in electronic format are available below.
For those of you who do not want to click through these presentations or documents on your browser, right click the link and choose “Save Target As…” to save to your hard drive.
Travel Montana’s Tourism 101 Presenter: Betsy Baumgart,
Administrator, Montana Promotion Division, Helena, MT
Tourism
101 Master 12-29-04.ppt
Montana Travel Trends: Outlook 2005 & MT Resident Attitudes
Presenter: Jim Wilton, Assistant Director, Institute for Tourism
& Recreation Research, University of Montana, Missoula, MT
(2 files total)200510ITRR.pdf
ITRR.ppt
Marketing on the World Wide Web: How To Reach Out for New Customers
Presenter: Annie Ellicott, President, LeapUp – Marketing
Solutions, San Francisco, CA
Marketing
on the WWW 3-05.ppt
Community Partnerships Creating Great Vacations Presenter:
Ed Dreistadt, Director for New Product Development, Stone Mountain Park,
Stone Mountain, GA
EDreistadtppt.ppt
Montana Scenic-Historic Byway Program/State Rest Area Plan Presenters:
Jim Lynch, Director, Montana Department of Transportation (MDT), Helena,
MT; Dick Turner, Chief, Multimodal Planning Bureau, MDT, Helena, MT; Kim
Capron, Project Coordinator, Friends of the Beartooth All-American Road,
Cody, WY; Larry Murolo, Chief, Facilities Bureau, MDT, Helena, MT
(2 files total) BAARMmap.pdf
BTAARKCapron.ppt
Crisis Communication & Recovery Presenters: Vicki
Isley, Vice President for Marketing & Communications, Washington, DC
Convention & Tourism Corporation, Washington, DC; Susan Doherty, Partners
Creative, Missoula, MT; Amy Vanderbilt, Glacier National Park, West Glacier,
MT; Lisa Jones, LJ Communications, Whitefish, MT
(2 files total) VisleyCrisisComm&Recovery.ppt
MTPanelCrisisComm&Recovery.ppt
The Montana Challenge: Remaining The Last Best Place for Fish &
Wildlife in a Changing West Presenter: SuzAnne Miller, Dunrovin
Research, Lolo, MT
TheMTChallengeSAM.ppt
Publicity Boot Camp Presenters: Jonathan Wiesel, Nordic
Group International, Niwot, CO; Carol Edgar, Edge Communications, Bigfork,
MT; Mike Harrelson, Mercury Advertising, Bozeman, MT; Donnie Sexton, Travel
Montana, Helena, MT
(9 files total) MakePubWorkForYou.doc
BuildaMediaList.doc
GetConnected.doc NoCostMarketing05.doc
Terms
for publicity boot camp.doc How
To Write A News Release.doc PublicityMakesNews.doc
VNR
News Release – Adults Only.doc PubBootCamp.ppt
Nuts & Bolts of Succeeding with the RV Market Presenter: Dottie Maitland, President, Maitland & Associates, Inc., Bigfork, MT (2 files) DMaitlandRVPresentation.doc DMaitlandppt.ppt
“Montana’s Image as a Vacation Destination & Market
Responses to the Messages We Send” Presenter: Tom Curtis,
Longwoods International, Toronto, ON, Canada
MTImage&AdsLongwoodsIntl.ppt
Montana Trails Showcase: Montana’s Dinosaur Trail
& Montana Birding Trail Presenters: Woody Baxter, Regional Parks Manager,
Montana Fish, Wildlife & Parks, Glasgow, MT; Dave Sharpe, Community
Development Specialist, MSU Extension, Bozeman, MT; Montana Dinosaur Trail
Representatives
(4 files total) MTBirdingTrailDS.ppt
NEMTBirdingTrailWB.ppt
Dinosaurs
As Tourism Resources.ppt MTDinoTrail05.ppt
2005 Lewis & Clark Bicentennial Events: Corps of
Discovery II; Lewis & Clark at the Confluence; Explore! The Big Sky;
Encountering the Bitterroot Salish Presenters: Jeff Olson, Corps of Discovery
II, National Park Service, Omaha, NE; Betty Stone, NE Plains L&C Bicentennial
Committee, Glasgow, MT; Peggy Bourne, Explore! The Big Sky, Great Falls,
MT; Mary Jane Charlo, The People’s Center, The Confederated Salish
and Kootenai Tribes, Pablo, MT
(5 files total) Corps
II in Montana Flyer.pdf PbourneExploretheBigSky.ppt
ExploretheBigSkyTicketexplain.doc
BitterrootSalishOutline.doc
MJCEncBSalish.ppt
Pricing Your Product for the International Market Presenters:
Gary Schluter, Rocky Mountain Holiday Tours, Fort Collins, CO; Olivier Barthez,
Boomerang Voyages, Nice, France; Judith Blair, Blair Hotels of WY, Cody,
WY; Scott Balyo, Rocky Mountain International, Cheyenne, WY
(4 files total) RMI
PP MT Gov 05.ppt JudithBlair
PRICING Y.doc JudithBlair
Pricing y graphs.xls Boomerang
Presentation.ppt
2004 Governor's Conference
- Create Publicity FAM Tours That Work!
Resource Persons: Roger Brooks, Destination Development, Inc.; Mike Harrelson, Mercury Advertising, Bozeman, MT Facilitator: Becky Henne, Montana Superhost, Butte, MT
- Packaging Weekend Getaways & Shoulder Seasons
Resource Persons: Joe Veneto, The Opportunity Guy; Linda Anderson, Glacier Country Tourism Region; Theresa Cox, Missoula CVB Facilitator: Jeri Mae Rowley, Montana Superhost, Great Falls, MT
- Developing a Montana Birding and Nature Trail: The Bitterroot Valley Pilot Project & In Your Community
Resource Persons: Sue Reel, U.S. Forest Service, Lolo National Forest, Missoula, MT; Deborah Richie Oberbilling, Deborah Richie Communications, Missoula, MT Facilitator: Carol Crockett, Tourism Development Specialist, Travel Montana, Helena, MT
- Ag-Tourism Partnerships: What’s Happening (or Could Happen) In My Area?
Facilitator: Jodi Smith, Statewide Coordinator, Montana Superhost, Flathead Valley Community College, Kalispell, MT
- Incorporating Arts & Culture Into The Tourism Network
Resource Persons: Bill Geist, Zeitgeist Consulting; Shari Nault, Billings Cultural Partners; Carolyn Valacich, Great Falls Symphony; Mark Browning, Custer County Art Center and Montana Art Gallery Directors Association, Miles City Facilitator: Nancy Walker, Montana Superhost, Billings, MT
- Succeeding in the Convention & Meetings Market - Montana Style
Presenter: Bill Geist, Zeitgeist Consulting, Madison, WI
- Experience - The Next Generation of Travel Product
Presenter: Joe Veneto, The Opportunity Guy, Quincy, MA
- Marketing on a Miniscule Budget
Presenter: Roger Brooks, Destination Development, Inc., Olympia, WA
- “Getting Ilsa Through the Door "10 Commandments of Tourism in the Aughts”
Presenter: Roger Brooks, Destination Development, Inc., Olympia, WA
- Discovering & Promoting Community Heritage Resources:
Curate Your Community EB (Ellen Baumler)
Part 2: History Along The Highways JA (Jon Axline)
- It’s Showtime! Montana’s National Spotlight Lewis & Clark Bicentennial Events & Corps of Discovery II
Presenters: Gerard Baker, Superintendent, Lewis & Clark National Historic Trail, Omaha, NE; Peggy Bourne, Coordinator, Explore the Big Sky! Signature Event, Great Falls, MT; Melody Dobson & Robbie Carpenter, Coordinators, Clark on the Yellowstone Signature Event, Billings, MT; Dyani Bingham, Executive Director, Montana Tribal Tourism Alliance, Billings, MT
- “Montana Tourism: #2 and Growing” Presenter: Mike Scholz, Montana InnKeepers Association & Tourism Advisory Council, Big Sky , MT
- Montana
Tourism Research:
Current Visitor Information and How it can be Useful Presenters:
Norma Nickerson, Ph.D. and James Wilton, M.S., Institute for Tourism
& Recreation Research, The University of Montana - Missoula
- Montana Trails Showcase: Hands
of Harvest: The Craft Heritage Trails of North Central Montana,
Beartooth Highway
All American Road, and Montana’s
Dinosaur Trail Presenters: Cindy Kittredge, Great Falls, MT,
Vicky Warp, Missoula, MT, with Hands of Harvest; Glory Mahan, Red
Lodge, MT, Nellie Israel, Cooke City, MT, Gene Bryan, Cody, WY, with
Beartooth All American Road; Anne Boothe, Malta, MT, with Montana
Dinosaur Trail
- Developing a Montana
Birding Trail: Bitterroot Valley Pilot Project &
In Your Community Resource Persons: Sue Reel, U.S. Forest Service,
Lolo National Forest, Missoula, MT; Deborah Richie Oberbilling, Deborah
Richie Communications, Missoula, MT
- Access to Montana’s Treasures: Yellowstone
National Park Winter Use, Glacier
Park’s Going to the Sun Road Improvement Plan, Montana’s
River Recreation Plan Presenters: Cheryl Matthews, Public
Affairs, Yellowstone National Park, WY; Amy Vanderbilt, Public Affairs,
Glacier National Park, West Glacier, MT; Charlie Sperry, River Recreation
Management Specialist, FWP, Helena, MT
- Putting Montana on Your Table: Where to find Montana-made Foods/Products
& How to Incorporate Them Into Your Operation Presenters:
Mandi Heinle, BuyMT.com, Hathaway,
MT; Lill Erickson, Corporation
for the Northern Rockies, Livingston, MT; Heather
Hand, The Savory Olive, Bozeman, MT; Steve
Simonson, Big Sky Teas, Thompson Falls, MT
- Developing
Culturally Appropriate Tourism in Montana’s Indian Country
Presenters: Dyani Bingham, Executive Director, Montana Tribal Tourism
Alliance, and MTTA Members
- International
Market Development Program Workshop Presenter: Gary Schluter,
Rocky Mountain Holiday Tours, Fort Collins, CO
2003 Governor's Conference
- Understanding Consumer Attitudes for More Effective Marketing in the Travel Industry - J. Walker Smith, Yankelovich, Inc.
- Montana Tourism: Outlook 2003, The Montana Vacation Experience, Lewis & Clark Bicentennial Interest Research - Norma Nickerson, ITRR, University of Montana
- The International Market: Is It For You? - Linda Anderson, Executive Director, Glacier Country Tourism Region
- Getting a Return on Your Investment - Tips From Montana's SUPERHOST! - Jeri Mae Rowley, Statewide Coordinator, SUPERHOST!; Certified SUPERHOST! Trainers Debbie Donovan, Nancy Walker, Becky Henne, and Jodi Smith
- Main Street Montana: Stevensville - Joan Prather, Director and Maureen Wali, President, Stevensville Main Street Association
- It's an Anniversary: Update on Montana's Lewis & Clark Bicentennial Commemoration - Clint Blackwood, Executive Director, Montana Lewis & Clark Bicentennial Commission
- It's an Anniversary: Update on the National Wildlife Refuge System Centennial - Sue McDonald, Montana Centennial Coordinator, U.S. Fish & Wildlife Service
- Create Weekend, Shoulder Season Getaway Packages - Resource: Joe Veneto, The Opportunity Guy, Facilitator: Cyndy Andrus, Bozeman CVB
- Create Packages/Destinations for Families - Resources: Tom & Diane Jaffa, JAFFA Marketing & Travel Services, Facilitator: Marlee Iverson, Travel Montana
- Marketing to Montanans; Effective ways to attract our neighbors to their own backyard. - Resources: Shari Nault, Billings Cultural Partners, Facilitator: Betsy Baumgart, Montana Promotion Division
- We Want (Need) New Customers: What's worked for you in developing new business? - Resource: Kimberly Roth, Southgate Mall, Missoula, Facilitator: Linda Anderson, Glacier Country Tourism Region
- The ABCs of Printing and Promotion: Getting the most out of your publication dollar. - Resource: Connie Kenney, Butte/Silver Bow CVB, Facilitator: Carol Edgar, Flathead CVB
- Agriculture-Tourism Partnership: What's Happening (or could happen) in My Area? - Facilitator: Gayle Fisher, Russell Country Tourism Region
- Howdy Pardner! Possibilities for Montana's Agriculture and Tourism Partnership - Ralph Peck, MT Department of Agriculture
- Waterton-Glacier Heritage Tourism Initiative - Ross MacDonald, Kootenay National Park; Bill Peterson, NW Montana Historical Society
- Montana's Tourism & Recreation Edu-Structure: Services and Training Available Through the University System - Achieving Your Training Objectives - Jodi Smith, Workforce Training Director, Flathead Valley Community College
- Montana's Tourism & Recreation Edu-Structure: Services and Training Available Through the University System - Rich Semenik, Dean, College of Business, MSU
- Montana Tourism & Recreation Initiative (MTRI) Directors' Meeting
- Nature Tourism - Montana's Opportunities. - Resource: Ted Eubanks, Fermata Inc., Facilitator: Dave Sharpe, MSU Extension
- Agriculture-Tourism Partnership: What's Happening (or could happen) in My Area? - Facilitator: Cyndy Andrus, Bozeman CVB
- Packaging Rural Montana. - Facilitator: Meredith Haverfield, WestCoast Hotels, Kalispell
- Group Marketing: How to get the bus to stop at my door? - Resource: Tom & Diane Jaffa, JAFFA Marketing & Travel Services, Facilitator: Marlee Iverson, Travel Montana
2002 Governor's Conference
- Tourism: Through the Eyes of Montanans -- The Arts & Tourism: A Win-Win Situation -- Arlynn Fishbaugh, Executive Director, Montana Arts Council
- Montana's Non-Resident Visitor Profile - Norma Nickerson, Director, Institute for Tourism & Recreation Research, University of Montana
- Montana Tourism: Resident Awareness -- Thale Dillon, Research Associate, Institute for Tourism & Recreation Research, University of Montana
- Montana's New National Attractions: Missouri Breaks National Monument -- Greg Albright, Public Information Officer, BLM - Montana
- Montana's New National Attractions: Pompeys Pillar National Monument & Interpretive Center -- Kim Prill, Montana Lewis & Clark Bicentennial Coordinator, BLM - Montana
- Montana's New National Attractions: Fort Peck Interpretive Center -- Vicky Silcox, Interpretive Specialist/Park Ranger, U.S. Army Corps of Engineers -- Fort Peck Lake
- Yes, Montana, There Are Opportunities in Those Group Travel Trends -- Bruce Beckham, Bruce Beckham and Associates
- Montana's National Share Your Heritage Workshop -- Faces of Southwest Montana -- Cyndy Andrus, Executive Director, Bozeman CVB
- Montana's National Share Your Heritage Workshop -- Fort Benton, Sharalee Smith, President, Old Fort Restoration Committee, Fort Benton
- International Tourism Update -- Rocky Mountain International (RMI), Chuck Box, President, RMI
- International Tourism Update -- Pacific Rim Tourism, Mei Mei Wang, Montana Trade Officer, Taipei, Taiwan
- L&C Bicentennial Update -- The Signature Events 2005 & 2006 -- Peggy J. Bourne, Executive Director, "Discovering the Big Sky" National Signature Event, Great Falls
- Gateway Community Issues & Updates: Yellowstone -- Clyde Seely, Charter Member of National Alliance of Gateway Communities and West Yellowstone Business Owner
- Gateway Community Issues & Updates: Yellowstone -- Aubrey King, Executive Director, National Alliance of Gateway Communities
- Montana's Framework for Economic Development -- David Gibson, Chief Business Officer, Montana Governor's Office of Economic Opportunity
- The Montana Show N Share Network: Sharing Stories of Success, Discussing Challenges, Offering Useful Tips -- Lee Holmes, Last Chance Tour Train, Helena
- Montana Tribal Tourism Alliance -- Scenic Byways & Indian Nations -- Daphne Cook and Scott Jones, Native American Scenic Byway, Lower Brule - Sioux Tribe, South Dakota
2000 Governor's Conference
- Marketing Montana: Where We’ve Been, Where We’re Headed - PowerPoint Presentation
- Resident Attitudes Regarding Tourism - ITRR PowerPoint Presentation
- Travel and Recreation Outlook 2000: Focusing on Demographics - ITRR PowerPoint Presentation
- Virginia & Nevada Cities: Visitor Characteristics and Estimation - ITRR PowerPoint Presentation
- Web Marketing & Promotion PowerPoint Presentation
- Montana's Image Study - PowerPoint Presentation
- Virginia City/Alder Gulch Short Line Presentation
- Yellowstone National Park Winter Use Plan Draft EIS Presentation
- Gallatin National Forest Presentation
- Revised Alternative "E": A Compilation of Management Actions as supported by the State of Wyoming Presentation
- Skiing As Tourism - Big Mountain Powerpoint Presentation
- Elderhostel Presentation
- Elderhostel Powerpoint Presentation
- Billings Chamber of Commerce/CVB Marketing to Conventions - PowerPoint Presentation
- The Incentive Travel Marketplace - Destination Montana Presentation
- Travel Montana's Cultural Tourism Sustainability Presentation
- Montana Committee for the Humanities Presentation
- Lewis & Clark Bicentennial Commemoration: Visitor Estimation and Awareness - ITRR PowerPoint Presentation
- Results from the 1999 Missouri-Madison Recreation Visitor Use Survey - ITRR PowerPoint Presentation
- Montana’s Scenic/Historic Byways Program - MDT PowerPoint Presentation
- Waterton-Glacier International Peace Park Heritage Tourism Strategy Presentation
1999 Governor's Conference
- Travel Montana's 1999 Tourism and Film Marketing Plan - PowerPoint Presentation
- 1999 Travel MONITOR: A Preview of Emerging Travel Trends - 1999 Keynote Speaker Peter Yesawich's PowerPoint Presentation
- 1999 Montana Travel and Recreation Outlook - ITRR PowerPoint Presentation
- Digital Travel Marketing - How the Internet Is Revolutionizing the Travel Industry - 1999 Featured Speaker Rick Bruner's PowerPoint Presentation
- Art-Related Economic Development Strategies in Small Art Towns: Impacts on Downtown Economic Revitalization - 1999 Featured Speaker John Villani's Presentation
- Yellowstone Heritage Partnership September '98 Workshop Summary
