Montana Promotion Division
Montana Governor's Conference
on Tourism and Recreation
Next Conference: March 30-31, 2009, Red Lion Colonial Hotel, Helena, MT
Here are the 2008 conference session presentations provided us by our great group of speakers and presenters.
2008 Presentations
Top Trends in Travel and Tourism & How They Relate to
Montana’s Focus on Finding Our Niche – Keeping Our
Character; Presenter: Judy Randall, Randall Travel Marketing,
Inc. (feature presentation)
Geotourism: The Concept, The Crown, and The Next
Steps; Presenters: Jim Dion, National Geographic Society, Steve
Thompson, National Parks Conservation Association Crown of
the Continent Coordinator. (feature session)
MT Branding Initiative; Presenters: Mike Bento, Michael Bento
Marketing and Communications, Kevin Schulman, primegroup.
(feature presentation)
No Child Left Inside – the Children & Nature Movement;
Presenter: Dr. Cheryl Charles, Children & Nature Network.
(feature presentation)
National Parks: A Priority for Montana; A Priority for the
Nation; Presenters: U.S. Senator Jon Tester, Montana, Bill Berg,
CoolWorks.com. (luncheon presentation)
Governor & First Lady’s Math and Science Initiative –
The Roadside Geological Markers; Presenters: First Lady
Nancy Schweitzer, Jim Lynch, Director, Montana Department of
Transportation. (luncheon presentation)
Follow the Money: Marketing Segment Approach to
Tracking & Growing Travel & Tourism; Presenter: Judy
Randall, Randall Travel Marketing, Inc. (break-out session)
Greening of Yellowstone (& Montana Tourism);
Presenters: Jim Evanoff, National Park Service, Yellowstone
National Park, Beth Pratt, Xanterra Parks & Resorts, Debbie
Friedel, Delaware North Companies, Jan Brown, Yellowstone
Business Partnership. (break-out session)
How to Create a TBID; Presenters: John Brewer, Billings
Chamber of Commerce/CVB, Steve Wahrlich, Yellowstone
Lodging Association. (break-out session)
MT International Markets: Japan & China; Presenters: Mei
Mei Wang, Montana-Asia Pacific Trade Office, Mako Sakaguchi,
Montana-Japan Trade Office, Pam Gosink, Overseas Marketing
Manager, Travel Montana. (break-out session)
Power & Pitfalls of Email Marketing; Presenter: Reggie
Brady, Reggie Brady Marketing Solutions. (break-out session)
Understanding Montana’s Visitors: Expectations,
Satisfaction & Trends; Presenters: Norma Nickerson,
Director, Chrissy Oschell, Interim Director, Institute for Tourism
& Recreation Research. (break-out session)
Montana Trails Showcase: National Folks Festival-Butte
& “Of Sage and Stone” Heritage Trails of SW Montana;
Julia Olin, Executive Director, National Council of Traditional Arts; Brendan McDonough, Festival Coordinator-Butte, National Folk Festival; Chere Jiusto, Executive Director, Christine Brown, Staff Historian, Montana Preservation Alliance. (break-out session)
No Child Left Inside Montana Work Session; Facilitators &
Discussion Assistants: John Keck, National Park Service MT/WY
Coordinator, Dr. Cheryl Charles, Children & Nature Network,
Ken Soderberg & Tom Baumeister, MT Fish, Wildlife & Parks,
Margaret Gorski, U.S. Forest Service Northern Region
Headquarters. (break-out session)
