Montana Office of Tourism
Mission Statement
The Montana Office of Tourism's mission is to strengthen Montana's economy through the promotion of the state as a vacation destination and film location. By maximizing the combined talents and abilities of its staff, and with guidance from the Governor's Tourism Advisory Council, Montana Promotion Division strives to promote a quality experience to visitors while encouraging preservation of Montana's environment and quality of life.
NOTE: The documents linked from this page are
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Montana Promotion
Division Marketing Plans |
FY10-11 Montana Office of Tourism Marketing Plan
This plan provides an overview of the Montana Office of Tourism’s division goals and corresponding objectives along with its four strategic priorities for July 2009 through December 2010. In addition, this document provides a detailed review of the measurable objectives, strategies and actions for each program in the Office of Tourism.
FY10-11 Montana Film Office Marketing Plan
This plan provides an overview of the Montana Film Office’s goals, actions and measurable objectives for July 2009 through December 2010.
FY09 Marketing Plan
In addition to providing an overview of Travel Montana’s priorities for FY09, this document provides an in depth view of the goals, actions and measurable objectives of each program at Travel Montana and the Montana Film Office.
Marketing Plan Final Progress through June 30, 2009
This document provides an overview of Travel Montana and the Montana Film Office's goals and actionable objectives for fiscal year 2008.
Marketing Plan Progress through March 31, 2008 2007 Marketing Plan
This document provides an overview of Travel Montana and the Montana Film Office's goals and objectives for the fiscal year 2007. The document also highlights how the various program activities meet the 7 Strategic Goals outlined in the 5-Year Strategic Plan.
Montana Promotion
Division Annual Reports |
2000
Annual Report
2008-2012 Tourism & Recreation
Industry Strategic Plan 2003-2007 Tourism & Recreation
Industry Strategic Plan 1998-2003 Tourism & Recreation
Industry Strategic Plan
Region Marketing Plans
Strategic Plans
This site provides information on the process and development of Montana's
next 5-year Strategic Plan, slated for completion by January 2008.
This is an industry wide 5-year plan to guide tourism and recreation in
Montana for 2003-2007 and beyond.
CVB Marketing Plans
