Montana Promotion Division

Mission Statement

Montana Promotion Division's mission is to strengthen Montana's economy through the promotion of the state as a vacation destination and film location. By maximizing the combined talents and abilities of its staff, and with guidance from the Governor's Tourism Advisory Council, Montana Promotion Division strives to promote a quality experience to visitors while encouraging preservation of Montana's environment and quality of life.

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Montana Promotion Division Marketing Plans

FY2009 Marketing Plan
In addition to providing an overview of Travel Montana’s priorities for this fiscal year, this document provides an in depth view of the goals, actions and measurable objectives of each program at Travel Montana and the Montana Film Office.

2008 Marketing Plan
This document provides an overview of Travel Montana and the Montana Film Office's goals and actionable objectives for fiscal year 2008.
Marketing Plan Progress through March 31, 2008

2007 Marketing Plan
This document provides an overview of Travel Montana and the Montana Film Office's goals and objectives for the fiscal year 2007.  The document also highlights how the various program activities meet the 7 Strategic Goals outlined in the 5-Year Strategic Plan.

2000 Marketing Plan

Montana Promotion Division Annual Reports

This annual report provides a summary of the activities and accomplishments of Travel Montana and the Montana Film Office.

2008 Annual Report

2007 Annual Report

2006 Annual Report

2005 Annual Report

2004 Annual Report

2003 Annual Report

2002 Annual Report

2001 Annual Report

2000 Annual Report

Montana Tourism and Recreation Industry
Strategic Plans

2008-2012 Tourism & Recreation Industry Strategic Plan
This site provides information on the process and development of Montana's next 5-year Strategic Plan, slated for completion by January 2008.

2003-2007 Tourism & Recreation Industry Strategic Plan
This is an industry wide 5-year plan to guide tourism and recreation in Montana for 2003-2007 and beyond.

1998-2003 Tourism & Recreation Industry Strategic Plan

Region and CVB Marketing Plans

Region Marketing Plans

CVB Marketing Plans