Results of Campaign

Travel Montana, Department of Commerce

2002

è Disney.com (March 1 – May 26)*

Impressions Click-throughs     CTR

 8,845,938      230,633             2.61%

è Family.com (March 1- May 26)*

Impressions Click-throughs     CTR

 1,164,356      9,506                   .82%

*Both schedules run through May 31